Bloggers like to tinker and constantly update things, which is part of what makes them so fun to watch. If you follow a blog you’ve probably noticed its look changing over time, and the writer’s voice evolving as particular stories and catchphrases shape his or her language.
Real estate, in particular, is a wellblogged subject, where new sites appear and old ones change every day. If you have a real estate blog you’ll be well aware of the extra effort it takes to stay current in this industry, and ensure your posts are relevant to evershifting local and national markets. With so many information resources and competitive voices out there, the challenge in this endeavor is how to target the best content ideas and blogrelated features for use on your site. Since most blogs use a scrolling design dominated by text, there’s never a lot of space for third party tools, outbound links, and links to other parts of the blog.
Sobha Sentosa Many blogs include a large, well organized block of links at the bottom of the page, underneath the posts. The most important links can go at the top of the page and in the sidenav, but if the text and headlines are minimized too far, readers will start to disappear. Space for advertising is also important to keep in mind ads can help a blog look more legitimate and generate revenue, but they can quickly intrude onto the page. Most bloggers stick to just a banner ad at the top and bottom, and maybe a skyscraper next to the sidenav.
Understanding why you blog is perhaps the most important step in organizing your posts and onpage features. If you’re blogging mainly for people who have already been to your real estate site, you probably won’t need to include as many tools, like maps, market stats displays, and listings a prominent link back to your site will almost always suffice here. It’s best to secondguess including features like these in any case. To track user traffic, and whether or not to tools like these should migrate to your blog, pay close attention to the stats provided by your hosting company, or if your blog isn’t hosted perhaps it’s a free blog on blogger, you can use a free stats plugin like Google Analytics, or Firestats.